Journey of JIĀ (Chinese for home/family) is to create a home fragrance collection that portrays nostalgic stories close to my Asian American roots. With thanks to my immigrant parents, I grew up surrounded with aromas of exotic fruits, incense, dried herbs and smoked meats perpetually drifting in the air.
As I grew into my career, my first love started with wine. I spent over a decade training with San Francisco sommeliers, and wine producers of Napa/Sonoma where I've worked my nose and pallet over and over to pick up minuscule elements to artful nuances of wine. Working with an array of aromas naturally fell into my wheelhouse for my candle making hobby.
As my hobby evolved, I notice something missing - there weren't any candle fragrances that reminded me of home. JIĀ was created to fill the gap of Asian American representation missing from the home fragrance industry.
Through my journey, I've learned our experiences are universal, but our senses are subjective and always unique.
From my home to yours, I welcome you to find JIĀ.